Getting In. Getting Chosen
Category of One Strategy™
WE DESIGN THE POSITIONING & STRATEGY TO ACQUIRE THE MOST PREMIUM CLIENTS FOR YOUR BUSINESS
We design and position products and services for the future. We don't follow trends, we create them and it drives million and billion-dollar companies to become your clients.
Our clients were chosen by leaders at billion dollar brands.
Client | Industry | Client Acquired | Contact |
|---|---|---|---|
Syrma Tech | Electronics | Head of Engineering | |
Catalyst | Mergers and Acquisitions | Partner | |
Leadership Surge | Consulting and Advisory | COO | |
EduSmart | Education Technology | Operations Director | |
Advanced Longevity | Diagnositcs | Global GM | |
Purple Door | Training | CPO | |
HealthyBites | Food & Beverage | Product Design Team | |
Ricky Kej | Music | ARR | |
Mindsheet | AI Teams | CIO |
and we positioned them to win....
Turned a leadership company into a specialized assessment tool that created millions in market value.
Turned a financial advisory firm into a wealth continuity office for family businesses unlocking 9 figures of revenue..
Turned an education platform into a specific solution to reduce healthcare attrition that secured cost reduction deals worth millions.
Let's Design A Future That Keeps You Ahead
We onboard only 1-2 clients each month.
People like you, Crushing it with Walia & Miller
This is the expertise of a seasoned marketing leader with the flexibility and dedication of someone who genuinely cares about your success.
— Linda Liguore
VP Strategy, BioXtek
We exceeded our P&L targets and experienced record breaking months for our sales figures within six months of working with this team.
— Joy M
CEO
We fast tracked our 12 month results and achieved those targets within six months. The inputs were phenomenal.
— Veerle Behets
MD
There is a ton of gold in this architecture. overwhelming. Exciting
— Phil Calandra
Founder
Gave us the ability to convert quicker and get more referrals. Very insightful. Very clear. Chetan is a master in clarifying category leadership and it is a pleasure to work with him.
— Dr Joseph Riggio
Founder
An extraordinary conversation. Encounters that genuinely alter the way one thinks are exceedingly rare; ours was one of them
— Michael Wellons
Chief Development Officer
We Measure Our Success By Yours
From startups to the Fortune 500, W&M helps companies position to reimagine the future and acquire premium clients.
Dr Chetan Walia
For more than two decades, Chetan has worked with founders, consultants, advisory firms and B2B businesses to help them become the obvious choice in competitive markets.
Lisa T Miller
For more than 30 years, Lisa has helped companies win complex enterprise opportunities by understanding how hospitals and health systems actually make buying decisions.
Frequently Asked Questions
What Exactly happens during this brainstorming?
This is a focused condensed 60-minute sprint to tackle each major pillar of your client acquisition strategy - Position, Leverage, Revenue, Speed.
Instead of taking weeks or months to discover a solution like some monolithic discovery (like you may be used to with some agencies) - we sprint out the breakthrough within 60 minutes.
There Doesn't Have To Be Any Recurring Work?
Correct. Each session is complete in itself. Of course we would want to work with you more and partner in upsides we generate in the future. However it is not a precondition and this is not designed for that. This is designed for one thing only - demonstrate a tangible leap in and for your business, right now.
Can You Join Us?
We are looking for:
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Acumen → You’ll understand what I’m saying and act on it.
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History → You already have a real business with clients.
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Attitude → You have the ambition to aim beyond incremental growth.
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Excitement → This isn’t just work to me. I’m looking for challenges that excite me.
If that’s not you, don’t apply. If it is, we'll know the moment we see your application.
If you're not sure whether this is right for you, here are some real fortune shifting outcomes
TELECOM
From near bankruptcy to a NASDAQ listing - identified through Preference Pivot in a single strategic session.
→ SUBEX
CONSULTING
Positioning + Model Pivot led to $M contracts with likes of Google and Turner Construction - Within 3 Months of 1st Contact.
→ LEADERSHIP SURGE
BIG FOUR
Launched and developed the offer and model for Family Owned Business consulting leading to millions of dollars in revenue.
→ MCKINSEY
ADVERTISING
Moved form #13 to #3 in market share -- within a 18 month period post development of Preference Pivot architecture.
→ DDB
PHARMA
Sales tripled after a single semantic shift in how the product was positioned.
→ SANOFI
INDUSTRIAL
32X top-line growth in 2 Years - on the back of value proposition and value communication differentiation.
→ FREUDENBERG
CONSTRUCTION
Record breaking sales within the first year.
→ HOLCIM
FINANCE
Sales doubled in six months.
→ LEASEPLAN
What Would A Tangible 'Be The Only One In The World Positioning' mean for your business?