Close More Deals.
At Better Prices.
In Less Time.
Category of One Enterprise Strategy™
This is the expertise of a seasoned marketing leader with the flexibility and dedication of someone who genuinely cares about your success.
— Linda Liguore
VP Strategy, BioXtek
I call this the Vault of Wealth !!
We achieved 29% additional Net Profits in the first 3 months alone.
— Dr. Jörg Matthias Großman
Board
Freudenberg
We did a SPRINT with Chetan and team. It was an eyeopener. We crafted strategies and implemented innovative ideas that saw us achieve our 12 Month target in just 6 months.
— Veerle Behets
CEO
LeasePlan
Get The Best Team In Enterprise Strategy
Combining How Enterprise Buyers Buy With Why They Choose You.
Dr. Chetan Walia
For more than two decades, Chetan has worked with founders, consultants, advisory firms and B2B businesses to help them become the obvious choice in competitive markets.
His Category of One™ methodology focuses on one question:
Why should a buyer choose you over every alternative?
Rather than improving sales, Chetan redesigns:
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positioning,
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commercial strategy,
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offers,
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market preference,
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and enterprise growth architecture.
He is the author of multiple books, a Chartered Fellow of the CIPD, holds a doctorate in business, and has spent years helping businesses create strategic advantages competitors struggle to copy.
Lisa T. Miller
For more than 30 years, Lisa has helped companies win complex enterprise opportunities by understanding how hospitals and health systems actually make buying decisions.
She founded VIE Healthcare Consulting, building it into one of the Top Healthcare Consulting Firms in the United States before its acquisition by Morgan Stanley Capital Partners.
Lisa has facilitated more than $200 million in enterprise healthcare engagements and continues to advise organisations on executive buying strategy, enterprise growth and healthcare commercial strategy.
Her Enterprise Buying Decision System™ helps companies align with how enterprise executives evaluate, justify and approve major purchasing decisions.
Walia and Miller Together
Most enterprise businesses struggle with two challenges.
Getting Through The Door.
Walking Out With The Deal.
Lisa helps you understand how enterprise buyers actually buy.
Chetan helps you become the business they ultimately choose.
Together, we redesign your business around both.
43.2% ↑
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Average increase in net profits across 150+ clients within 6 months
+ 6
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Additional clients businesses acquire
Up to 214%
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Price increases experienced by our clients without dropping volume
From #13 to #3
The very best experts I have interacted with. Understated, very very passionate, committed and result oriented. With these two besides you - any mountain can be surpassed.
Sandy Vij, CEO
39% Bottomline Impact
Truly qualified to propagate breakthrough thinking by people and businesses as they follows the same in letter and spirit in their own business. Very, very inspiring.
Dr Ayyang, Chair
Growth in Mulitples YOY
Truthful. Honest. Always over delivers. Highly recommended.
Dr. Jörg Matthias Großman, CFO
10+ Business Lines Added
This admonishes the basic criteria which we associate with brilliance. This makes us realise that brilliance shines through all the coverings to make a profound impact and, in that, it solves the right problem.
CHAIR
Partner Track
The Laureatte Partner Track at EY led to an explosion of partners producing multi-millions in annual revenue.
↑
Record Breaking Sales
We broke through many hurdles - both external and internal, with Dr Walia.
JOY, CEO
2X in 6 Months
We crafted strategies and implemented innovative ideas that saw us achieve our 12 Month target in just 6 months.
VEERLE, MANAGING DIRECTOR
THRIVE
Two Enterprise Strategists Working On Your Business For 90 Minutes.
One specialises in:
How enterprise buyers make decisions.
The other specialises in:
Why enterprise buyers choose one company over another.
Together, we’ll redesign your enterprise strategy live.
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Challenge assumptions.
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Identify opportunities.
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Build strategic direction.
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And show you exactly what we’d do if this were our business.
That is the experience you’re buying.
During The Enterprise Strategy Intensive™, We’ll Work Live On:
1. Becoming The #1 Choice In Your Market
How to create preference without competing on price, features or reputation.
2. How To Open More Enterprise Doors
Build executive access, strategic relationships and a healthier enterprise pipeline.
3. How To Align With The Five Forces Driving Every Buying Decision
Position your business around the priorities healthcare executives actually care about.
4. How To Recover Stalled Enterprise Opportunities
Reignite opportunities already sitting in your pipeline before they quietly disappear.
5. How To Build Relational Capital At Executive Level
Move beyond vendor status and become a trusted strategic partner executives rely on.
6. How To Create Asset-Based Enterprise Momentum
Use executive presentations, business cases and strategic assets to build trust before the meeting begins.
7. How To Unlock Hidden Revenue Opportunities
Identify the single strategic move most likely to accelerate enterprise growth over the next 90 days.
The Outcome
Become The Obvious Enterprise Choice In Markets Where Everyone Else Is Fighting To Be Considered.
Not by selling harder.
Not by chasing more opportunities.
But by redesigning how enterprise buyers evaluate—and ultimately choose—your business.
The Mechanism
Two Strategic Systems.
One Enterprise Strategy.
One 90-Minute Intensive.
Access
To ensure every engagement is fully prepared and personalised, we limit this intensive to:
Five Enterprise Strategy Intensives Per Month.
Each business is reviewed in advance.
Each strategy is developed before the session begins.
This is not a discovery call.
It is a prepared strategic working session.
Investment
Category of One Enterprise Strategy™
90-Minute Executive Strategy Intensive
$997
Category of One Enterprise Strategy
90-Minute Intensive™
Your Investment Includes
✓ Two senior enterprise strategists working live on your business
✓ A personalised Enterprise Growth Strategy
✓ Executive Buying Strategy
✓ Category of One Direction
✓ Strategic priorities
✓ Written strategy summary
✓ Next-step recommendations
Request Your Category of One Enterprise Strategy™
What Do Some Results Look Like
All real.
All executed.
All exponential.
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A Saas Co: From near bankruptcy to a NASDAQ listing in 18 Months
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A B2B Consulting Enterprise: 32X in 2 Years
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Health business → $2M increase in net profit uplift via simple licensing model
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Energy Business Model Shift → 3x growth from a business model innovation
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Global Consulting Firm → 11x revenue by discovering IP Value
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Repositioned Propositions → Leading to Many #1 in category
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Change In Sales Strategy → Propels 41% Growth in automobile sales
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B2B Service business finds $4M/year in trapped revenue via simple change in customer definition
This is not about small or big.
It’s about collapsing time through design.
Simplified
Exponential.
Lisa helped me navigate complex enterprise healthcare engagements by positioning financial and operational value in a way that resonated with C-suite decision makers. She operates as a true executive-level advisor.
— Brian Newton
Founder and CEO, The Scope Exchange
This helped me break through many hurdles - both external and internal . We achieved record breaking sales at Holcim as a result of this.
— M. Joy
CEO
Holcim
I wasn't expecting so much value. Much appreciated. I'm excited to implement your suggestions. Love the value stacking."
— Glenn heaton
CEO
Viddyup
Enterprise Deal Making Faces
Two Challenges
Getting Through The Door.
Getting access to:
the right executive
the right committee
the right buying process
at the right time
& Walking Out With The Deal.
Once you’re in the room…
How do you become the obvious choice?
How do you remove comparison?
How do you create preference?
How do you justify the investment?
Category of One Enterprise Strategy™
We solve both.
Getting In.
Getting Chosen.
As Seen In
What We’ll Show You Live Applied To Your Business
Everything you’ll see is applied directly to your business, your buyers and your enterprise growth objectives.
How To Become The #1 Choice For Enterprise Buyers
— without competing on price, features or reputation.
How To Position and Propose For Selection—Not Evaluation
— so enterprise buyers stop comparing and start deciding.
How To Develop Marketing & Sales Momentum
— build executive access, stronger pipelines and sustained commercial pull.
How To Reignite Stalled Enterprise Opportunities
— accelerate decisions and unlock opportunities already inside your pipeline.
How To Be A Premium Partner, Advisor, Confidante
— move beyond vendor status to become an advisor executives rely on.
32X
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A software company that was stuck around $700K scaled to $32M through Category of One Enterprise Strategy
$1M In 30 Days
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Wills Leadership closed Google and Turner Corp for over a $1M deals inside 30 days of strategising
29% ↑ in OP
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Freudenberg achieved 29% increase in operating margins worldwide on their solutions for the automobile industry.
94X
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A manufacturing client achieved a 94X bump after reversing the industry’s standard economic sequence.
6 Examples of How Walia+Miller Combine To Elevate You
1. Enterprise Buyers Stop Comparing—And Start Choosing.
2. Access Becomes Easier—Not Harder.
3. Enterprise Deals Move Faster.
4. Price Stops Being The Main Conversation.
5. Marketing Starts Creating Enterprise Demand.
6. Every Enterprise Conversation Has A Higher Probability Of Success.
How Access Works
1. Share Your Business
Complete a short strategic brief so we understand your business, market and enterprise growth objectives.
2. We Prepare Your Strategy
Before we meet, we independently review your business and prepare our strategic recommendations.
3. 90-Minute Enterprise Strategy Intensive
Together, we work live on your business, challenge assumptions, identify opportunities and build your Enterprise Strategy.
4. Receive Your Strategy
You leave with a written strategic summary, clear priorities and the next enterprise moves we’d make if this were our business.
BUSINESS FORWARD
Category of One Enterprise Strategy
With Dr. Chetan Walia & Lisa T. Miller
A private 90-minute Enterprise Strategy Intensive combining two complementary strategic systems.
✓ How Enterprise Buyers Actually Buy
✓ Why They Ultimately Choose One Business Over Another
✓ Your Category of One™ Enterprise Strategy
✓ Executive Buying Strategy
✓ Enterprise Positioning & Commercial Architecture
✓ The Highest-Impact Strategic Move For Your Business
✓ Written Enterprise Strategy Summary
✓ Clear Next Steps For Enterprise Growth
Investments
$997
Limited to Five Enterprise Strategy Intensives Each Month.
Become The Obvious Enterprise Choice.
SCALE
When You attend Category of One Enterprise Strategy, your thinking doesn’t just improve — it Explodes.
Your Strategic Perspective Expands
Enterprise Growth Becomes Intentional
You Stop Solving Surface Problems
Every Decision Gains Commercial Weight
Your Business Becomes Significantly Harder To Compete Against
You Leave With Clarity—Not Just Ideas
This is a strategic engagement.
During the intensive, we focus on what should change, why it should change, and what we’d do if this were our business.
Execution is a separate decision.
Many businesses implement the recommendations themselves, while others choose to continue working with us.
Because it brings together two complementary strategic systems that are almost never applied to the same business at the same time.
One focuses on how enterprise buyers make decisions.
The other focuses on why they ultimately choose one company over another.
It’s this combination that creates a completely different perspective on enterprise growth.
Almost none—and certainly not the kind you’re used to.
Before we meet, we prepare specifically for your business.
If, at the end of the session, you don’t believe you’ve received practical strategic value,
We’ll refund your investment.
No debate.
No obligation.
This intensive is designed for businesses selling complex, high-value products or services to enterprise organisations.
Examples include:
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Technology & SaaS
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Healthcare
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Professional Services
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Manufacturing
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Engineering
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Financial Services
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Cybersecurity
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Consulting & Advisory
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Enterprise B2B Companies
If your growth depends on winning larger organisations and navigating complex buying decisions, this strategy is designed for you.
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No problem.
The objective of the intensive is to identify the highest-impact strategic direction
Every engagement is prepared in advance.
We independently review your business, market, positioning and objectives before we ever meet.
That preparation is what allows the 90-minute intensive to focus on strategic decisions—not discovery.
To maintain that level of preparation and quality, we intentionally limit the number of engagements we accept each month.
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